Hugo Boss has always been famous for its simple and elegant suits, always very comfortable and with very neat finishes. In addition, it has also built a real reputation in the world of perfumery. In 2020, Hugo Boss presented us with an Eau de Parfum called Alive. Today, in 2021, this juice is back on the front of the stage, in the form of an Eau de Toilette. Incarnated on the screen by four muses, Emma Roberts, Bruna Marquezine, Laura Harrier and Chloé Bennet, he is a symbol of optimism and is addressed to the woman of today, who does not hesitate to take a bite of life. to the fullest!
Alive Eau de Toilette, the bottling of a very contemporary femininity
Alive Eau de Toilette is a jasmine fragrance that promotes cheerfulness and the joy of living. His source of inspiration? The contemporary woman, of course! With him, every moment is savored with pleasure and carelessness. After all, what is more beautiful than a woman’s smile? The one who wears this perfume imagines herself with a radiant face, a mischievous look and a playful step. The one who wears this scent is an embodiment of happiness, success and optimism. With this fragrance, Hugo Boss encourages every woman to realize the importance of the simple pleasures of life and of the present moment. As Bruna Marquezine says so well, “to make the most of life, I always try to remain sincere and authentic. For me, to show that you are alive is to stay true to yourself, to the things we believe in and what makes us what we are ”. This is precisely the philosophy described by Alive Eau de Toilette.
Alive Eau de Toilette a fresh fragrance in a luxurious setting
Alive Eau de Toilette by Hugo Boss comes in a very elegant and refined bottle. Sober, it imposes its style in a thick glass topped with a rose gold cap. Its clean and frank edges are softened here by a double interior wall, drawing a smile, and containing a tender pink juice, a pledge of romanticism and optimism. The name Alive, meanwhile, is inscribed in white writing on its front face.
Created by perfumers Marie Salamagne and Honorine Blanc, Alive Eau de Toilette is a fresh, floral and woody fragrance. It begins with bright and lively top notes of apple, tangerine, lemon and magnolia. This flower paves the way for a true feminine bouquet. The heart of Alive Eau de Toilette revolves around jasmine, rose and michelia yunnanensis. Its refinement is undeniable, as is its persistence. Gaining in character and depth, Alive Eau de Toilette ends with a more woody breath of oakmoss, sage, sandalwood and cedar. The result is the image of a strong and captivating woman, as graceful as she is determined.